Dana Gioia,bringing poetry to the world of business.Long have I thought of marrying the creative world with business but fell into the same straitjacket as so many others who join the ranks of the newly employed with dreams of doing something,anything new.
After a few years its back to the safety of the tried and tested methods!Do read the following article
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1745
Thank god that there are a few others who think alike.
